Week 6

The readings for this week made me realise that there is a lot of things one needs to watch will working in the public relations industry. Because I am also studying law, I knew that there was a lot of stuff, such as trademark and copyright laws, that need to be checked out before publishing anything.
I think the key points to remember from this week’s readings are that if your organisation does not have an ethical committee or some structure to keep the ethics of the organisation in check then it would be a good idea to discuss this with management if you can; and that the law is in place to prevent you from doing wrong but also to protect you from being wronged against, which I think most people look at less.
This week’s readings made me think more about public relations theory and practice in that it made me aware that I should carefully scrutinize every piece of work I do to ensure that it is both legally and ethically sound. I know that one small overlook can have massive repercussions on my career and future in the industry. Even if all of my other work was way above average, having to explain a breach of copyright made by myself to a potential employer would not be worth the slight laziness which caused that breach in the first place.
This week I commented Jessica Capper.

References
1)Chapters 4 and 5 of Public relations: theory and practice / edited by Jane Johnston and Clara Zawawi. Crows Nest, N.S.W. Allen & Unwin, 2004. 2nd ed.